High-Speed Broadband and the Digital Economy

Broardband for Business Video

Check out our “High-Speed Broadband for Business” video to see the potential benefits for your business with the broadband fibre product enhancements.  To find out more, talk to your telephone or internet service provider about how to benefit from broadband for Business.

Benefits of Fibre

With the rollout of the high-speed broadband Australian businesses have the opportunity to move ahead online with affordable, high speed internet access.  High-speed broadband fibre, used in conjunction with the right software, equipment and connections in your office, makes it possible for businesses to:

  • upload and download files quickly and easily
  • increase access to national and international markets and opportunities to boost sales
  • take advantage of rich media, such as video and images without delays
  • expand opportunities to attract and retain staff by reaching a larger, skilled workforce via teleworking.
Fibre enhancements and your business needs

Australian businesses within the fibre footprint can benefit further with high-speed broadband for Business, the new optional business focused enhancements to the standard high-speed broadband Fibre Access Service offered to retail service providers.  These new enhancements are the first in a series of business products that will extend to medium and large enterprise offerings in the future.

The first stage of enhancements include:

  • improved support coverage and restore times
  • increased ability to support multi-line voice services and telephony applications, giving business with the right equipment and local area network connection access to multiple lines within their premises.

These enhancements are expected to help retail service providers provide small businesses with high speed broadband and quality multi-line voice services, while improved service levels are designed to support longer hours of business operation.

Potential benefits of the digital economy

These enhancements are all the more interesting when put in the context of a study released by Alcatel Lucent into how Australian organisations are prepared to participate in the potential benefits of the digital economy.

The global telecommunications company surveyed 275 medium-to-large Australian businesses (20 – 200 staff) across a range of sectors. It found that almost a quarter of the survey respondents considered themselves “enthusiastic leaders” in the digital economy and 69 per cent said they were “prepared to benefit in the future.”